There are so many Internet marketing tools available that it’s simple to become overwhelmed. It’s possible that you already understand how crucial it is to have a feature-rich, integrated tech stack. It’s likely that you’re also unsure about the platforms and apps to use.
Do not be alarmed. We’ll examine six of the best marketing tools in this post so you can expand your internet presence. When utilized effectively, they can enhance your marketing campaigns, streamline laborious chores, and produce valuable insights about your target audience. Oh, and if you’re a marketer on a tight budget, they won’t break the bank either.
Sounds good? Let’s explore these best software and solutions for marketing.
1. Ubersuggest
Neil Patel, the well-known marketing guru, is the creator of Ubersuggest. Numerous search engine optimization tools are combined into one platform, such as backlink statistics, rank tracking, domain analysis, keyword research, and more.
It’s without a doubt among the most feature-rich and reasonably priced SEO tools available. Additionally, there is a “forever free” option that enables you to track 150 pages on your website, twenty keywords, and competitor analysis.
Principal Attributes: Competitive analysis, rank monitoring, and keyword research and recommendations.
Pricing: Monthly subscription discounts apply to paid plans, which begin at approximately $12. There’s a seven-day free trial for every package.
No-Cost Plan? Indeed.
2. Hootsuite
Taking care of several social media profiles is a hassle. Some businesses use the same platform to have many handles for various brands and goods. Furthermore, it might take up a lot of valuable time to produce content on a regular basis and interact with your audience, even if you only have a few accounts.
With Hootsuite, you can effectively oversee every facet of your social media presence, both sponsored and organic. Its simple interface lets you plan messages, monitor mentions of your brand and responses to them, analyze your audience in-depth, and combine it with your current tech stack.
The three main features are audience analysis, brand monitoring, and post scheduling.
Pricing: A 30-day free trial is included with all plans, which start at about $30/month.
No-Cost Plan? Indeed.
3. Â Exponea
In its most basic form, Exponea is a clever combination of analytics and customer data management that broke through the unified Single Customer View. By doing this, Exponea has given advertisers the ability to comprehend their target audience and swiftly translate these insights into campaigns that work, all within the framework of a single, integrated solution.
Exponea has the greatest “Best Relationship” with its customers—did you know that? (In the G2Crowd Relationship Index for Marketing Automation 2018, consumers ranked Exponea highest on three primary criteria: Likelihood to Recommend, Quality of Support, and Ease of Doing business.).
Using deeply embedded AI-powered capabilities, Exponea, built on top of state-of-the-art technology, enables advertisers to provide their clients genuinely personalized, in-the-moment experiences at scale. Their blog also has a ton of helpful content, like a guide to email deliverability mastery.
4. Marketo
Marketo is a platform for marketing automation. It’s an amazing tool that companies of all sizes can use to save time and handle labor-intensive tasks with ease.
Additionally, it boasts an extensive feature set that includes personalized content delivery, AI-driven advanced analytics, campaign cloning, scoring and qualification models, campaign cloning, data organization, and “smart” campaigns that will carry out tasks automatically based on customer or lead behavior.
Few products even come close to matching Marketo if you’re keen to scale and automate some aspects of your marketing infrastructure.
Leading attributes include lead scoring, content personalization, and marketing automation.
Pricing: Depending on the size of your database, pricing is determined on a custom basis.
No-Cost Plan? There’s a free product tour accessible.
5. BuzzAssumo
BuzzSumo is mostly a platform for content research. We believe it to be among, if not the best, tool available for performing high-level analysis to identify content concepts that have the best chance of succeeding. Literally millions of articles with corresponding analytics like social media shares, links, and engagement can be found in BuzzSumo’s index.
BuzzSumo may also be used to create fresh content ideas, monitor the effectiveness of your own postings, and identify relevant influencers to connect with. It’s an essential tool if you depend on content marketing to generate new leads.
The best features are the influencer search, blog and article index, and content ideas.
The cost of paid plans begins at $99 per month.
No-Cost Plan? A restricted-use, free plan is offered.
6. Canva
Whether they are for paid advertising, blog posts, or social media content attachments, marketers need to use clear, eye-catching images. Employing sophisticated software such as Photoshop necessitates specialized knowledge and might be costly to contract out. But Canva gets around this issue.
Marketers can generate images with Canva, a browser-based graphics editor, even if they have no prior design knowledge. This approach is further streamlined by a library of templates. Additionally, users can store saved and ongoing work online safely.
Top Features: a template library, a drag-and-drop graphics editor, and safe online storage.
Cost: Monthly rates for paid programs begin at approximately $15, with annual subscription reductions available.
No-Cost Plan? Indeed.
7. MailChimp
The majority of marketers are aware of the importance of having a mailing list with active members, and email marketing is a key component of most business plans. However, a lot of companies aren’t making the most of their email lists. For instance, it’s not unusual for marketers to distribute a single newsletter every two weeks and stop there.
Numerous capabilities offered by tools such as MailChimp enable you to fully leverage the prospects presented by your email subscribers. These consist of personalization, branded landing pages, audience segmentation, targeted advertising to “lookalike audiences,” and more.
Top Features: Customer analytics, branded emails, and segmentation.
Cost: The “Essentials” plan’s monthly starting price is $9.99.
No-Cost Plan? Indeed.
Become an expert in marketing with these essential tools.
There’s more to building a marketing tech stack than just saving time. Businesses with a strong competitive edge are those that make complete use of marketing tools. With the help of apps like the ones mentioned above, marketers can identify qualified leads, build compelling customer journeys, and scale successful strategies.
Take some time to test out the best software and tools for digital marketing that were previously mentioned. You’ll only regret not using these cutting-edge digital marketing techniques sooner once you begin to realize the enormous marketing outcomes.
