With email marketing, the game has altered over the past 20 years. Email marketing has emerged as the go-to strategy for companies trying to increase sales of their goods or services because it is descended from direct marketing in the realm of snail mail. It’s an incredibly quick and simple approach to connecting with others in a meaningful way. Additionally, you may utilize some fantastic free or reasonably priced email marketing tools, such as iContact, Mailchimp, Constant Contact, HubSpot, AWeber, and GetResponse.
Even though email marketing is not new, its efficacy has been repeatedly demonstrated. Put these five suggestions into your digital toolbox to get the most out of this digital marketing workhorse.
1. Provide incentives
Astute inbound marketers are well aware that the subject line is crucial to getting a click. After reading the lengthy versus brief debate, you may find this to be even more significant. Provide an ostentatious reward to entice the click. Offering free shipping, for example, may raise the open rate by as much as 50%. Indeed, it can have that significant an impact. People can decide whether to read an email or toss it into their junk mail based on the subject line, which appears first.
2. Length of Subject Line
53 percent of emails are read on smart devices, such as tablets or smartphones. This implies that there is a limited amount of space for a subject when these emails are opened, therefore, you must make sure your subject lines are brief, straightforward, and direct. The days of reading emails on a desktop or laptop, where the subject lines might be longer, are long gone. Experts these days advise keeping it between 61 and 70 characters (the sweet spot being 65), or else readers will skip it entirely. Long subject lines can be difficult to read and comprehend, and they can also come across as extremely spammy, which is a major mistake in digital marketing. Simply inform recipients of the email’s purpose. Make sure it is concise and straightforward.
3. Less Is More
This is a small yet important tip. Emails should be brief and nice. I used to spend hours or days crafting in-depth letters to customers, prospects, and newsletter subscribers back in the day when people really read their emails for longer than thirty seconds. When I contrasted the time and effort I could have saved on SEO, blogging, and social media marketing, I might have gotten less for my investment in it. It will most definitely not work well in the ADHD world of today.
Long-form email marketing can be effective in some situations (PR press releases and disaster aid, for instance), but most recipients lack the time or attention span to read lengthy emails. Furthermore, I would advise against using lengthy passages of text or even complete paragraphs. As you see on LinkedIn posts, it’s usually preferable to break up the material every other sentence or so. Don’t complicate things and make sure your call to action is obvious.
4. A distinct call to action
Speaking of calls to action, well-meaning business owners far too frequently ignore one of the best email marketing tactics: CTAs. Give your reader a clear call to action (CTA) by outlining what they should do next. This seemingly simple phase in email communication is easy to overlook, but as a customer, you’ve definitely found yourself skimming throughemails back and forth and sideways, wanting to reply but not knowing exactly how the process was supposed to work. At some point, don’t be scared to include the exact phrase “here’s what to do next.” They won’t click if they don’t comprehend the procedure. There is undoubtedly something you can do to greatly simplify your clients’ lives.
5. Readers’ Reactions To However
Studies have indicated that the presence of an interactive button increases clickthrough rates by 28%. The button ought to have a color other than grey, a three-dimensional appearance, an arrow pointing to it, and accompanying text that provides instructions. It must change color when the mouse is hovered over it; this is crucial. Although adding and creating a button could be a little annoying, you could see an almost one-third boost in clicks. Consider extending that 30% rise to a 10,000-recipient email list! It goes without saying that successful email marketing might depend on excellent image design. Adding a customized email signature with links at the conclusion of your emails can also greatly improve your efforts.
In the end, you put too much effort into your email campaign and shouldn’t have to worry about it failing. You most likely could if you believe you could perform better. Try these four suggestions, then share your results with us.
This post about increasing open rates, click through rates, and conversions from your email marketing should have been enjoyable for you.
